How did the biggest companies get to their first 1,000 users? Learn the 10 strategies that companies like Airbnb, Netflix, and Instagram used to understand their customers and generate their first users.

This workshop helps entrepreneurs develop a sharp value proposition and audience-centric positioning/messaging strategies that will connect with and convert customers, optimize your product development around what matters most to your audience, and get the most out of your channels and spend.

Speaker Name: Lenny Rachitsky

Lenny writes a popular newsletter at LennysNewsletter.com, angel invests, and advises startups on product and growth. Previously, Lenny spent seven years at Airbnb leading initiatives around growth, quality, and community. Before Airbnb, Lenny was a founder (sold to Airbnb), and engineer.