Many founders think of marketing as a necessary evil: “If only we could get our product out there, people will love it.” But your product’s story starts before you think it does, and it begins with the WHO, not with the what. Come to this workshop to learn an accessible approach to consumer intelligence gathering that Stephanie calls ‘Marketing Thinking.’ Marketing Thinking exposes the right product decisions, pinpoints the ideal first customer, and deciphers what drives demand for your solution.
