Once you’ve learned the basics of customer discovery, the next step is to identify customer needs and preferences. This session teaches best practices for several market research techniques, including interviewing customers for exploration and insight.
Speaker Name: Peter Gladstone
Peter is the Lead Advisor for Consumer Strategy and Execution. Peter is a consumer products marketing executive with 20+ years of experience. He has extensive consumer, product & operational experience. Most recently, Peter worked for The Boston Beer Company as the Head of Advertising and Innovation. Peter works at the i-lab in a part-time capacity. When not working at the i-lab he is a managing partner for an investment firm focused on consumer good start-ups and serves on the advisory boards of multiple start-ups.