Overview: Your venture story is a powerful opportunity to reach customers and increase your growth. At this workshop, Shirin Shahin and Lizzie McGlinchy will take you through hands-on exercises designed to help you understand your customer and tell your venture story in a consistent, clear, and compelling way.
- Shirin Shahin is the go-to expert for product marketing for early stage startups. Shahin’s eight years of experience in Product Marketing at B2B enterprise level tech companies (Constant Contact and Brightcove) have given her deep knowledge in helping tech startups create the core product marketing foundational elements they need. This includes positioning and messaging, helping sales teams create the right tools for success, and building the processes necessary for an incredible product launch. Shahin is based in Boston, MA and holds degrees from Boston University and Babson College.
- Lizzie McGlinchey knows how to help companies use their passion and experience to reach their target audience. Her current clients include companies spanning the cybersecurity, data management, fintech, insuretech, and venture capital verticals. McGlinchey has led PR programs at a variety of early-stage technology companies and global startup accelerators. Her agency experience includes managing daily client relations, and social media, content, and media outreach for dozens of B2B tech companies. McGlinchey lives in the Greater Boston Area and holds degrees from Carnegie Mellon and McGill Universities.