Overview:

Storytelling is incredibly important in our noisy world. This workshop helps you take your idea, whether it’s early stage or more developed, and improve on delivering your message in a more captivating and compelling way. Understand your audience better and understand what helps draw them into your story. It’s about having a conversation, changing a mind, and gaining enough trust to turn someone into a customer or a supporter.

Who is this event for?

This event is primarily for any team in our venture programs (including Launch Lab X and Life Lab). This is also a great prep event for the upcoming President’s Innovation Challenge.

Speaker Bio:

Peter Crosby is the VP of Corporate Marketing at Salsify and Executive Director of The Digital Shelf Institute. He possesses extensive executive-level marketing experience with global corporations, VC-funded high-technology startups and non-profit organizations. He is a proven leader in product and organizational messaging, social media and PR strategy, lead generation and nurturing.

Open to all current Venture Incubation Program participants.