Learn fast ways to discover customer needs and get real feedback for B2B + B2C ventures before building your solution.
Before investing time and resources into building, it’s essential to confirm that the problem you want to solve truly matters to your customers. This workshop will introduce quick, practical techniques for identifying and gathering feedback from real potential customers—whether you’re working on a B2C or B2B venture. You’ll learn how to uncover customer pain points, assess whether the problem is worth solving, and use those insights to shape a commercially viable solution. Customer discovery will also help you zero in on your first customer segment—a critical step for gaining early traction and setting your venture up for success.
ABOUT THE SPEAKERS
GETTING TO THE HARVARD INNOVATION LABS
The Harvard Innovation Labs is located on the first floor of Batten Hall at 125 Western Avenue, Allston, MA 02134. We are situated on the Harvard Business School campus, a 15–20 minute walk from Harvard Square. You can also use the Harvard shuttle. The University offers daily parking for faculty, staff, students, visitors, and guests in the HBS lot on Western Avenue. The HBS lot is available 24/7 and accepts both cash and credit card payments.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact us in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
