Many founders think of marketing as a necessary evil: “If only we could get our product out there, people will love it.” But your product’s story starts before you think it does, and it begins with the WHO, not with the what. Come to this workshop to learn an accessible approach to consumer intelligence gathering I call ‘Marketing Thinking.’ Marketing Thinking exposes the right product decisions, pinpoints the ideal first customer, and deciphers what drives demand for your solution.
Workshop Host: Stephanie Connaughton
Bio: Stephanie Connaughton is a marketer and an innovation expert. She currently advises consumer ventures in Boston and across the U.S. through MassChallenge and Techstars Boston. Previously, Stephanie started her own venture launching a patented yoga mat in 2012. She began her career at Bain & Company and spent fifteen years as a Marketing Director at Gillette (later P&G) where she pioneered some of Gillette’s most innovative breakthroughs. Stephanie pursues social impact through board membership, advisory or director capacities, for several Boston institutions including: Boys and Girls Club of Boston; ICA Boston; Brigham and Women’s Hospital; and a social services startup, Courageous Parents Network. She holds an AB in Economics from Harvard University and an MBA from the Wharton School of Business.