The most successful companies are customer-centric – they identify a clear and burning customer pain, solve for this need, and deliver meaningful and measurable value. During this workshop, Sarah Hodges will cover the fundamentals of customer discovery and customer interviews, talking through how to ask unbiased questions, interpret feedback, translate what you’re hearing into builds, position your product in your customer’s language, and close the loop by gathering customer reactions to your product.
About the Speaker:
Sarah is a Partner at Pillar VC, a seed-stage venture firm in Boston co-founded by 22 CEOs, including the leaders of DraftKings, Ginkgo Bioworks, Wayfair and Tripadvisor. Sarah was previously a member of the executive team at Pluralsight (NASDAQ: PS), the world’s largest online learning community for IT, dev and creative training. Prior to Pluralsight, she co-founded Intelligent.ly, a leadership development company that impacted thousands of emerging leaders. Sarah is on the board of the New England Venture Capital Association, and previously served on the board of BUILD.