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Digital Advertising: Effective Ad Creation and How to Make a Campaign

2/27
4:00 pm — 5:30 pm
Wednesday, February 27, 2019
Harvard Innovation Labs - Classroom

Overview:

Our workshop on digital advertising was the most requested presentation from the Summer and is back by popular demand. Brandon Hendrix, The VP of Marketing for Thras.io and previous Head of Acquisition for LovePop, will be walking through the basics of online advertising. He will cover creative creation, test planning, targeting, campaign evaluation and the basics of advertising with Facebook and Google.

Speaker Bio:

Brandon is a growth marketing expert with a talent for spotting commercial opportunities through the use of online innovations and data-driven decision making. He has held leadership roles in several industries including Technology, Entertainment, Advertising, and E-Commerce. His areas of expertise include digital advertising, creative production, awareness generation, and discovering unique insights that will dramatically influence business growth. He is a proven marketing leader with continued success in high-growth startups managing and scaling today’s hottest brands.

Digital Advertising: Effective Ad Creation and How to Make a Campaign
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