Event: GOOD: Building an Authentic Brand | Harvard Innovation Labs
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Mar 24, 2015

GOOD: Building an Authentic Brand

What does it mean to build a modern, authentic brand? How do you do that? What does it take?

This workshop will provide insight for someone starting a brand from scratch or navigating how to bring the meaning of an existing brand alive. All backgrounds welcome.

Max Schorr is a co-founder of GOOD and GOODcorps, and an affiliate of the Berkman Center for Internet & Society at Harvard Law School, where he is exploring the intersection of brands, media, and social impact in the digital age. As founding editor and publisher of GOOD Magazine, he helped create the vision and business model for GOOD, which started out as part of a generational impulse to live well and do good. From 2009, he developed GOODcorps, which helps organizations align their business success with social impact. Partners have included Google, Starbucks, The Bill & Melinda Gates Foundation, the Carnegie Corporation of New York, and Dick's Sporting Goods.

Recognized as a Next Generation Leader by the American Cancer Society, as a First Mover Fellow by the Aspen Institute, and part of the Japan Society's Innovator's Network, he has appeared on NPR, CNN, and MSNBC.