Join Michael Fenn, PhD, and Troy Norris, MBA, to discuss competitive landscapes and how to identify current and future competitors. We’ll talk about competitive differentiation and how to protect your competitive advantage. We will also introduce Target Product Profiles.

Questions that will be addressed include:

• Who are your main competitors?
• How do customers currently solve this problem and with which competitive solutions?
• What makes your solution better?
• How can you build a ‘moat’ to defend your advantages?