Event: IDEO II | Harvard Innovation Labs
Skip to content

Oct 22, 2014

IDEO II

--PLEASE REGISTER FOR IDEO SO WE HAVE AN ACCURATE HEADCOUNT!--

Hello!

We are very excited to join you on Wednesday 10/22 at 6 PM for the second of three IDEO Venture Design Workshops at the i-lab. This second session will be more activity oriented and you'll have a chance to receive feedback from your peers as well as special IDEO guests, Diego Rodriguez and Dave Strong.

In preparation for our discussion on Wednesday, please come with part 1 of each ofthese worksheets completed (you can also pick up hardcopies at Jocelyn's desk in the front of the i-lab!). These are simple exercises reinforce who your customer is and what your value proposition to them will be. We'll warm up with those and move on to drafting and iterating a rough version of your pitch.

NOTE: You'll need these worksheets completed in order to begin designing experiments during our first in-class session together. Please come prepared so we can make the best use of your time with us.

We look forward to seeing you on Wednesday!

Joe Gerber and Ambika Nigam
IDEO

Agenda:
6:00 - Refine Your Value Proposition
Exercise 1: Paint a picture of your user
Exercise 2: Design a "take one" ad


6:40 - Design Your Pitch
Exercise 3: Build pitch madLib
Exercise 4: Refine your pitch


7:40 - Create a Plan
Exercise 5: Map goals and activities

8:00 - Wrap up