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It Starts with Empathy: Getting to Know your Customer with Design Thinking

2/12
4:30 pm — 6:00 pm
Wednesday, February 12, 2020
The Harvard Innovation Labs

Overview: Get to know design thinking in this high energy workshop with IDEO CoLab’s senior designer, Shuya Gong. In just 90 minutes, you’ll learn how to use human-centered design to understand your customer, iterate on your idea, and create a solution. You’ll discover effective methods for reframing obstacles and tackling challenges. You’ll also learn how to take a design brief from inspiration, through ideation, and finally to implementation.

Come with some of your most perplexing problems and get ready for an interactive and collaborative session.

Speaker Bio: At the IDEO CoLab, Shuya Gong uses her background in mechanical engineering and venture design from Harvard to prototype the future by exploring how emerging technologies generate systemic change. She has collaborated with Target, H&M, Nasdaq, Fidelity and more on projects spanning the future of food, insurance, fashion, finance, and beyond. She is also an instructor and Design Innovation Fellow at Harvard University School of Engineering and Applied Sciences. Talk to her about living life without plastic, rapid prototyping, and the dystopian (and utopian!) ways technology might change our daily lives.

It Starts with Empathy: Getting to Know your Customer with Design Thinking
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