Mastering Educational Selling

5:30 pm — 6:30 pm
Tuesday, March 7, 2023

Selling educational products or services? This workshop teaches how to sell to schools and parents while avoiding common sales mistakes. In this session, you’ll learn how to employ sales strategies that will take your educational venture farther — faster.

Moderator: David Dockterman, HGSE faculty member with over 40 years experience in the ed tech field.

Brian McKean
Brian is the VP of Sales at Lexia Learning, a leading provider of literacy solutions in the K-12 market. Brian has sold supplemental and core educational technology programs to schools for over 2 decades. He knows how to navigate institutional selling.

Maggie McGuire
Maggie is the CEO of Pinna, a rapidly growing audio streaming platform for kids. Maggie has rich experience in media from her work at Viacom and Scholastic, among other places. You’ll learn a lot from Maggie’s approach to selling to parents.

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Mastering Educational Selling
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