Event: Startup Secrets: Go to Market Part II - Tactics | Harvard…
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Mar 04, 2014

Startup Secrets: Go to Market Part II - Tactics

Startup Secrets: Go to Market - Tactics



In this session learn the tactical components of a great GTM plan. In particular, we’ll cover the critical elements of a marketing and sales cycle. Learn the basics of of inbound marketing, outbound marketing, sales funnel design and optimization, and lastly, the importance of customer engagement and validation.


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We check all attendee registrations at the door. Please bring a printed or smartphone copy of your EventBrite registration and Harvard student ID if you have registered as a Harvard Student. Attendance will be limited to registered guests and tickets will not be available at the door.

Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).