How to Tell Your Brand’s Story Effectively

6:00 pm — 7:00 pm
Wednesday, October 5, 2016
Harvard Innovation Lab

While selling a startup takes some talent, the truth is there’s more science under the surface of the art than most entrepreneurs realize. Come hear Mike Troiano, recently selected one of the top 50 tech CMOs in America, talk about what it takes to make your startup story sing.

What You’ll Learn:
The structure and secrets of effective startup positioning.
How to tell your story in a way that attracts employees, investors and customers.
How to keep your team on the same page, even as you uncover and adapt to the external truth.

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How to Tell Your Brand’s Story Effectively
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