When building your company, understanding who your product is for is critical to its success. In this workshop, you’ll learn why it’s important to identify your customer, how to do it, how to engage with them, and how to make sure your promise solves their problems.
Speaker: Stephanie Connaughton
Stephanie Connaughton is an innovation expert grounded in classical marketing principles. Naturally curious about customer problems, and adept at putting frameworks into practice, she helps companies navigate through early stage ambiguity or architect a path to market. Her areas of expertise include product/market fit, consumer-centric design, go-to-market strategy, business model development, branding, messaging and idea validation. After a start in strategic consulting at Bain & Company, Stephanie had a long, successful career at the Gillette Company (later P&G), where she learned the full spectrum of marketing & new product development best practices. Stephanie’s teams pioneered some of Gillette’s most innovative breakthroughs including Venus, M3Power and a disruptive technology: a home laser hair removal device. Stephanie has practical experience as an entrepreneur. In 2009, she started a venture and launched an inventive yoga mat in 2012 anchored by four patents for layered grip technology. Beginning in 2016 , she joined TechStars, MassChallenge and the Harvard Innovation Labs as a mentor and as a judge at MassChallenge. In addition to the consumer sector, Stephanie has worked with startups in tech, media, retail, social services and B2B.
