[Hybrid] The Easiest Ways to Test User Demand

4:00 pm — 5:30 pm
Wednesday, October 27, 2021
Harvard Innovation Lab + Virtual Event via Zoom

This is a hybrid event! You can choose to join in person or virtually. As we adjust to providing some hybrid offerings, we are still adapting to our technology. Depending on the event, the virtual attendee experience may be slightly different than the in-person one.

Do people actually want what you’re building? Find out by testing for user demand! We’ll show you practical tools and how to use them to test this all-important question. Plus, it’s quick! You can set up these tools in under two hours and be on your way to transforming your venture.

About the Leaders:

As Associate Director, Venture Programs, Phil Green’s mentoring is focused on B2B, as well as teams where engineering/product development choices are critical to the venture.

Phil brings 30 years of experience in building products, services, teams, and companies. As a former CTO, he has built web-based enterprise applications, as well as consumer mobile apps for IOS and Android. As a former CEO, he built a customer base of 5,000 organizations, in 50 countries, serving over 1 million users. This B2B venture used a direct sales channel to penetrate F1000 accounts such as Bank of America, NASA, Owens Corning, Pfizer, Kraft Foods and used an indirect partner channel to penetrate international markets as well as small or midsize US businesses. As a COO, he has improved operations, profitability, and led the company’s push to establish an inbound marketing strategy focused on generating B2B leads. Phil has experience in conversational AI, search, database systems, agile development, no code product development solutions such as Bubble & Glide, and has worked at venture-backed start-ups, self-funded start-ups, and publicly traded companies. Phil can also advise on how to approach Angels, and he is a Boston Techstars alumnus. Phil holds an MBA from HBS and graduated from Harvard College with an AB in Economics.

Peter Gladstone is the Assistant Director of Consumer Goods and Services. He leads programming and mentoring for all consumer-facing ventures at the Harvard Innovation Labs. Peter has over 20 years of consumer marketing experience having held marketing jobs of varying responsibilities for Gillette, P&G and The Boston Beer Company. Peter will be working in a part-time capacity. When not working at the Harvard Innovation Labs he can be found shipping blue socks all over the world for his two sons (ask him about it), training his family’s new puppy or mentoring consumer start-ups outside of the Harvard community.

[Hybrid] The Easiest Ways to Test User Demand
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