Event: The Social Capital of the Savvy Athlete | Harvard Innovation…
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Apr 23, 2014

The Social Capital of the Savvy Athlete

Panelists: Richard Sherman; Larry Fitzgerald; Arian Foster; Domonique Foxworth

Moderator: Anita Elberse, Professor of Business Administration at Harvard Business School, and an expert on the business of entertainment, media and sports

Learn how some of our country's most recognizable sports figures think about cultivating and leveraging their public images across several industries.

Topics for the panel will include:

  • Cultivating and leveraging a public image across industries and platforms;
  • Growing and leveraging off-the-field assets during and after one's playing career; and
  • Curating the people, products, issues and organizations to associate with your brand and business interests.

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Registration is required for the event. However, due to limited capacity, admission will be on a first-come basis. Registration will not guarantee admission. Doors will open at 1:00pm.


We check all attendee registrations at the door. You must bring a printed or smartphone copy of your EventBrite registration.

Note: Harvard Shuttles have a stop directly across from the i-lab, and you can track the shuttles online here: http://harvard.transloc.com/ If you are driving, please park in the i-lab's lot (entrance on Western Avenue, directions and payment information are here: http://i-lab.harvard.edu/parking).