Event: The Utility of the Creative Process | Harvard Innovation Labs
Skip to content

Sep 15, 2015

The Utility of the Creative Process

Creativity is one of the most essential and vital attributes for being a successful entrepreneur. But what does it mean to practice a creative process within our disparate sectors, and how do you exercise this process for professional growth and deeper understanding; both for the individual and the organization?

In this session John Michael Schert, Chicago Booth Visiting Artist and Social Entrepreneur, will evaluate what it means to practice a creative process and help attendees learn how to build space for their own creative capacity. Looking at Trey McIntyre Project (TMP) as a case study, John Michael will discuss the choices made in launching an arts, non-profit startup in Boise, ID that grew to national and international acclaim. TMP changed the performing arts domain by first and foremost supporting the creative process, and building from it business, media and funding strategies that were acknowledged and emulated by the field.