Learn how to use human-centered design and psychology to better understand your customer, iterate on your idea, and find creative solutions.
Speaker Name: Robert Welsh
Bob Welsh is a diversely experienced global fortune 300 company leader with an inspirational 30-year history of creating world-firsts in the consumer goods industry. Named on over 160 patents, Bob uniquely leverages his creative style, technical expertise, multicultural leadership experience and people skills to create high performing teams and bring about disruptive changes and best practices to companies.
As evidenced by his award-winning ID and Marketing achievements, Bob is a highly skilled creative who is world class in product Design, Manufacturing, Design Thinking, Brand Marketing and Innovation management.
Throughout his career Bob concurrently managed large diverse teams in multiple countries, making and marketing products for disparate global customers. His teams have consistently leveraged the Design Thinking principles for new product development by empathetically uncovering the experiences and true issues of the end users, ultimately bringing their specific needs to light and award-winning product to their markets.