[Virtual] Tactical Talks: Funnel Management & Creating Magic Moments

12:00 pm — 1:30 pm
Tuesday, December 7, 2021
Virtual Event via Zoom

The Founder Talks speaker series is hosted by Launch Lab X GEO and features remarkable Harvard alumni leaders with incredible entrepreneurial stories.

This session is open to anyone in the Harvard community — current students, alumni, staff/faculty, and affiliates.

As an investor in over 130 early stage companies, Alex Iskold knows what it takes to create a successful venture. He’ll share his top tips!

Funnels are remarkably useful in many aspects of startup life. Whether you are trying to get users to try your product, sell to an enterprise customer, hire an engineer, or raise capital, you are dealing with a funnel.

Meanwhile, “Magic Moments” are a hypothesis that gets your customer “hooked,” creates a high LTV and will be profitable for the business. Learn how these valuable frameworks will help you think through any challenge and create a sustainable and viable venture.

About the Speaker:

Alex Iskold is a Partner at 2048 Ventures. Alex is a 4x founder, a software engineer, and an investor in over 110 startups. He writes one of the top startup blogs called Startup Hacks. Alex is also a co-founder of the 1kproject – a volunteer effort focused on pandemic relief.

Prior to founding 2048 ventures, Alex spent 5 years at Techstars as the Managing Director of its NYC program. Alex was also the founder and CEO of Info Lab (acquired by IBM), founder and CEO of GetGlue (backed by USV, RRE, Time Warner), and a Chief Architect of distributed computing startup DataSynapse (acquired by TIBCO).

Alex currently serves as a Coach and a VC in Residence at the Arthur Rock Center for Entrepreneurship at the Harvard Business School. Alex previously taught an award-winning undergraduate computer science class at NYU. He holds a B.S. in Math with Honors from Lehigh University and M.S. in Computer Science from NYU. You can email Alex at alex@2048.vc, see Alex’s connections on Linkedin, and follow him on Twitter @alexiskold.

[Virtual] Tactical Talks: Funnel Management & Creating Magic Moments
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