Event: Word-of-Mouth Marketing & Customer Engagement | Harvard…
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Nov 04, 2014

Word-of-Mouth Marketing & Customer Engagement

How do you get people to talk often and favorably about your product or service? What steps can you take to ensure long-term engagement from your target audiences? In this session, serial entrepreneur and tastytrade Founder & CEO Tom Sosnoff will help you understand the steps needed to create word-of-mouth marketing and customer engagement for your start-up. Learnings from this workshop will encompass:
-Developing strong customer-facing features within your startup
-How to reinforce important positive actions you want your customers to take that are vital to your business
-How to package information so the message is contagious and easily articulated by your customers
-How to give your customers a reason to come back