How do the best companies connect to their customers? They start with “why.” The “why” helps your customer understand your company’s mission and beliefs while giving them a reason to keep listening. In this session, you’ll learn how to tell your venture’s story and connect with your customers.
About the Leader:
Mike Troiano is a venture capitalist who brings nearly 25 years of executive leadership and marketing experience to bear for entrepreneurs. He most recently served as the Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider he helped turn from an obscure virtualization technology into a venture capital “unicorn” valued at over $1.2 billion. As CMO from 2012 to 2017, Mike helped grow revenue over 80% per year, creating the Copy Data Virtualization category while expanding the business into blue chip accounts across 37 countries. He spent his early career at top worldwide ad agencies including McCann-Erickson and FCB, and was named the founding CEO of Ogilvy & Mather Interactive in 1995. He later served as the president of NASDAQ-listed systems integrator Primix, and as General Manager of mobile content pioneer m-Qube from inception through one of the largest Boston-based venture capital exits of 2006. Mike is a graduate of Cornell and the Harvard Business School, a Board Member of Hometap, SelfMade, RippleMatch and Hack Diversity, and a TechStars mentor. He is ranked in the top 1% of the most influential people on Twitter, is among the most popular writers on venture capital and entrepreneurship on Medium, and hosts the popular Boston startup community podcast How Hard Can It Be?