
innovation labs
Sarah E. Endline is a social entrepreneur and a self proclaimed ‘hippie capitalist.’
Sarah is currently the Founder and CEO of sweetriot in NYC, an activist candy company, which is creating a sweet movement to fix the world. sweetriot has started by sourcing cacao in Latin America, featuring artwork on packaging, and by only using all-natural, healthy ingredients.
sweetriot’s award-winning products are sold in 1,000’s of stores including Whole Foods and have been enjoyed at 30,000 feet on board Virgin America. Sarah’s entrepreneurial work has been covered by The Wall Street Journal, The New York Times, The Today Show, Forbes, and Fortune.
Before sweetriot, Sarah launched products, created brands, and shared her energy at places like Yahoo!, Microsoft, the World Bank, AIESEC, and The Network for Teaching Entrepreneurship (NFTE). Sarah is an active non profit board contributor to the Entrepreneurs Organization (EO), the Billionaire Girl’s Club (BGC) and AIESEC Life.
Sarah has an MBA from Harvard Business School and a Bachelor with Distinction from The University of Michigan. She loves culture and has set foot in more than 70 countries.