Good-bye, Pain Points. Hello, Customer Value Proposition!

4:30 pm — 6:00 pm
Wednesday, March 17, 2021
Virtual Event via Zoom

The most successful companies are customer-centric; they identify a clear and burning customer pain, solve for this need, and deliver meaningful and measurable value. During this workshop, Sarah Hodges will cover the fundamentals of customer discovery and customer interviews, talking through how to ask unbiased questions, interpret feedback, translate what you’re hearing into builds, position your product in your customer’s language, and close the loop by gathering customer reactions to your product.

Speaker: Sarah Hodges

About the Speaker:

Sarah Hodges is a Partner at Pillar VC, a seed-stage venture firm in Boston co-founded by 22 CEOs, including the leaders of DraftKings, Ginkgo Bioworks, Wayfair, and Tripadvisor. Sarah was previously a member of the executive team at Pluralsight (NASDAQ: PS), the world’s largest online learning community for IT, dev, and creative training. Prior to Pluralsight, she co-founded, a leadership development company that impacted thousands of emerging leaders. Sarah is on the board of the New England Venture Capital Association, and previously served on the board of BUILD.


This session is targeted to Start It stage teams in the i-lab’s Venture Program. For team leads in the i-lab Venture Program, it’s best to register through the i-lab portal here or through the program calendar. Otherwise you can register below.

Good-bye, Pain Points. Hello, Customer Value Proposition!
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