In this VIP-only session, you will focus on how to design a venture and an offer that is valuable to your core customers. Leveraging well-used methods in design thinking and venture design, we'll work in teams to create human-centered value propositions (harder than you might think) and move into identifying the core assumptions that underlie your business model (i.e. what you'll test with real prototypes and people after the session). This work will ultimately help you iterate your ventures, better understand product-market fit, and optimize your pitch to collaborators and investors - all in ways that are meaningful to people.
Feb 09, 2016
