Event: Ready, Set, Launch: How to go to Market | Harvard Innovation…
Skip to content

Apr 03, 2017

Ready, Set, Launch: How to go to Market

Bringing a product to market can be overwhelming. How do I put together a sell deck to a retailer or distributor? How do I create effective advertising? Not only are there multiple activities that have to happen but if any one is done poorly it can undermine the entire launch.

Join Peter Gladstone, Assistant Director of Consumer Goods and Services, as he walks you through the key marketing activities that need to happen and best practices for each.