The Art and Science of Selling

Sales makes the world go around, even the digital world. Whether you're trying to convince an investor to give you money or a customer to buy your value proposition, you're selling. The question is what skills and sensibilities do you need to excel as a seller in today's complex environment. How much is about story telling, analytics expertise, relationship management, product knowledge? The answer lies in this first ever workshop hosted by Brian Cusack, the Industry Director in the Large Customer Sales Group at Google.