Event: Think like an Innovator #2: Know Your Customer | Harvard…
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Nov 08, 2018

Think like an Innovator #2: Know Your Customer

Discover the roadmap of innovative thinking. Whether you want to create a start-up or transform an industry, this popular series will teach you how to define problems, identify customers and create real organizational value.

In this three workshop series, we’ll move through:

  1. Problem definition
  2. Market sizing & customer development
  3. Value proposition of your proposed product or service.

Whether you made Session I or not, Session II will be helpful to you. We'll dive deep into why customer development is so important to increasing your chances of startup success.

Open only to Harvard students.