Cultural entrepreneurs are passionate about their ideas. About changing the world. About having real impact on society. But have you thought enough about your customers? Your audiences? Your market?
This interactive session by HBS Marketing Professor Rohit Deshpande will use excerpts from a new video case study on Wynton Marsalis and Jazz at Lincoln Center to discuss key concepts in market segmentation, positioning, and branding.
Important: This event is open to all current Harvard students -- those interested in applying to the Deans' Cultural Entrepreneurship Challenge are especially encouraged to apply.
**Please bring your Harvard ID to the event**
