Peter Gladstone

Peter is the Lead Advisor for Consumer Strategy and Execution. In addition to personally advising i-lab ventures, Peter is the primary contact for all external i-lab Marketing Experts in Residence and Mentors. Peter is a consumer products marketing executive with 20+ years of experience. He has extensive consumer, product & operational experience. Most recently, Peter worked for The Boston Beer Company as the Head of Advertising and Innovation. Peter works at the i-lab in a part-time capacity. When not working at the i-lab he is a managing partner for a venture capital firm focused on consumer good start-ups and serves on the advisory boards of multiple start-ups. Reach out to Peter if you need help with any of the following: \- Understanding your customer \- Developing a marketing strategy \- Developing advertising \- Positioning your product \- Building a marketing plan \- Fundraising \- Developing a pitch deck