How well do you understand your customer? Join Phil Green, senior B2B and tech advisor, for this interactive workshop on customer discovery for B2B ventures. You’ll learn how to identify your customers’ biggest pain points, determine the size of your market, and prioritize which customer segment to target first.
ABOUT THE PRESENTER
As senior advisor, B2B and technology, at the Harvard Innovation Labs, Phil Green’s mentoring is focused on B2B, as well as teams where engineering/product development choices are critical to the venture. Phil brings 30 years of experience in building products, services, teams, and companies. As a former CTO, he has built web-based enterprise applications, as well as consumer mobile apps for iOS and Android. As a former CEO, he built a customer base of 5,000 organizations, in 50 countries, serving over 1 million users. This B2B venture used a direct sales channel to penetrate F1000 accounts such as Bank of America, NASA, Owens Corning, Pfizer, and Kraft Foods, and used an indirect partner channel to penetrate international markets as well as small to midsize U.S. businesses. As a COO, he has improved operations, profitability, and led the company’s push to establish an inbound marketing strategy focused on generating B2B leads. Phil has experience in conversational AI, search, database systems, agile development, no-code product development solutions such as Bubble & Glide, and has worked at venture-backed startups, self-funded startups, and publically traded companies. Phil can also advise on how to approach angel investors, and he is a Boston Techstars alumnus. Phil holds an MBA from HBS and graduated from Harvard College with an AB in economics.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online. If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.