AI for Startup Marketing: Streamlining Growth

Discover how startups can use AI to streamline marketing, save time, and drive growth with practical tools and strategies.

AI is reshaping how startups approach growth. In this interactive Boston Startup Week side event, Dan Pinnolis and Lyvia Chapman will lead a conversation on using AI to streamline marketing efforts.

We’ll share how we:

• Created a consistent brand and marketing strategy with a team of 3 full-time staff.
• Streamlined content creation using AI tools.
• Boosted engagement rate by 74.8%.
• Increased the i-lab’s overall social following by 30.5% in one year.
• Grew Instagram by 250% in 5 months, with several viral videos including two videos surpassing 1M views.

Expect a short talk followed by Q&A . This is a chance to connect with other founders, share challenges, and walk away with actionable insights you can apply right away.

GETTING TO THE HARVARD INNOVATION LABS

The Harvard Innovation Labs is located on the first floor of Batten Hall at 125 Western Avenue, Allston, MA 02134. We are situated on the Harvard Business School campus, a 15-20 minute walk from Harvard Square. You can also use the Harvard shuttle. The University offers daily parking for faculty, staff, students, visitors, and guests in the HBS lot on Western Avenue. The HBS lot is available 24/7 and accepts both cash and credit card payments.

ACCESSIBILITY STATEMENT

The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.

Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.

If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.

FUTURE COMMUNICATIONS

Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.