Learn how to understand your target audience, start pilots, and convert them into customers.
Learn how to understand your target audience, start pilots, and convert them into customers. Join Phil Green, senior advisor for B2B and technology, for this interactive workshop on B2B customer discovery. You’ll learn how to identify your customers’ biggest pain points, prioritize which customer segment to target, start pilots, and convert them into paying customers.
ABOUT THE SPEAKER
As senior advisor for B2B and technology, Phil Green’s mentoring is focused on B2B, as well as teams where engineering/product development choices are critical to the venture. Phil brings 30 years of experience in building products, services, teams, and companies. As a former CTO, he has built web-based enterprise applications, as well as consumer mobile apps for iOS and Android. As a former CEO, he built a customer base of 5,000 organizations, in 50 countries, serving over one million users. This B2B venture used a direct sales channel to penetrate F1000 accounts such as Bank of America, NASA, Owens Corning, Pfizer, and Kraft Foods, and used an indirect partner channel to penetrate international markets as well as small to midsize U.S. businesses. As a COO, he has improved operations and profitability, and has led the company’s push to establish an inbound marketing strategy focused on generating B2B leads.
JOINING THE EVENT
This online event will be held via Zoom at: https://hbs.zoom.us/j/99793515144?pwd=ZP6TKXzihzn2uY1bG5PrgzAar4p0sI.1&from=addon
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
