Discover go-to-market strategies tailored for B2C ventures in this focused session.
Launching a consumer venture requires more than a great product—it takes a sharp go-to-market (GTM) strategy that connects directly with your target audience. In this interactive session, we’ll explore go-to-market approaches designed specifically for B2C startups. You’ll learn how to position your product in a crowded market, build awareness among early adopters, and create the kind of customer experience that drives loyalty and word-of-mouth growth.
ABOUT THE SPEAKER
GETTING TO THE HARVARD INNOVATION LABS
The Harvard Innovation Labs is located on the first floor of Batten Hall at 125 Western Avenue, Allston, MA 02134. We are situated on the Harvard Business School campus, a 15–20 minute walk from Harvard Square. You can also use the Harvard shuttle. The University offers daily parking for faculty, staff, students, visitors, and guests in the HBS lot on Western Avenue. The HBS lot is available 24/7 and accepts both cash and credit card payments.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact us in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
