In this session, you’ll learn the basics of developing a strategic public relations plan for your startup.
In this session, you’ll learn the basics of developing a strategic public relations plan for your startup. Topics that will be covered include considerations for setting PR goals, and how to use a range of PR tactics — such as media relations, awards, speaking engagements, and social media posts — to help achieve those goals.This session is designed for startups that haven’t developed a PR plan or engaged with reporters. Startups that already have a PR plan but are considering changes to it are also welcome. For startups that have a PR plan and just want more tips on how to most effectively pitch reporters, consider attending the next session, PR Tips for Engaging with Reporters.
ABOUT THE SPEAKER
Alex Parks has developed and executed PR programs for more than 100 B2B and B2C companies, ranging from Fortune 500 organizations to venture-backed startups. AdWeek named Alex on the PR Industry’s 30 Under 30 List for 2015. He also won the Publicity Club of New England Striker Award, which recognizes New England’s best young PR professional of the year. Alex graduated from Brandeis University summa cum laude with a bachelor’s degree in economics and philosophy, and was a visiting student in economics and philosophy at Oxford University.
JOINING THE EVENT
This online event will be held via Zoom at: this link.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
