Event: Customer Discovery 101 | Harvard Innovation Labs
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Jul 02, 2024

Customer Discovery 101


Customer Discovery 101

This workshop will provide fast and effective methods for identifying and collecting feedback from actual potential customers.

Before you spend time and resources building a solution, you must first understand the problem through the eyes of your potential customers. Learning about customer pain points will tell you if the problem is even worth solving and provides direction on creating a commercially viable solution. Customer discovery also enables you to pinpoint your first customer segment, which is the biggest key to early traction and success. This workshop will teach quick techniques for identifying and gathering feedback from real potential customers on the problem you are trying to solve.


As the senior advisor for B2C, Peter Gladstone leads programming and mentoring for all consumer-facing ventures at the Harvard Innovation Labs.

Peter has over 20 years of consumer marketing experience having held marketing jobs of varying responsibilities for Gillette, P&G, and The Boston Beer Company. Peter works in a part-time capacity. When not working at the Harvard Innovation Labs, he can be found shipping blue socks all over the world for his two sons (ask him about it), working on his various startups, or mentoring consumer startups outside of the Harvard community.

If your plans change and you can no longer attend, please cancel your registration to allow other students to attend. If you have any questions about the event, please email i-lab@harvard.edu.


The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.

Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.

If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.


Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.