Before you spend time and resources building a solution, you must first understand the problem through the eyes of your potential customers.
Before you spend time and resources building a solution, you must first understand the problem through the eyes of your potential customers. Learning about customer pain points will tell you if the problem is even worth solving and provides direction on creating a commercially viable solution. Customer discovery also enables you to pinpoint your first customer segment, which is the biggest key to early traction and success. This workshop will teach quick techniques for identifying and gathering feedback from real potential customers on the problem you are trying to solve.
ABOUT THE SPEAKER
As the senior advisor for B2C, Peter Gladstone leads programming and mentoring for all consumer-facing ventures at the Harvard Innovation Labs. Peter has over 20 years of consumer marketing experience having held marketing jobs of varying responsibilities for Gillette, P&G, and The Boston Beer Company. Peter works in a part-time capacity. When not working at the Harvard Innovation Labs, he can be found shipping blue socks all over the world for his two sons (ask him about it), working on his various startups, or mentoring consumer startups outside of the Harvard community.
GETTING TO THE HARVARD INNOVATION LABS
The Harvard Innovation Labs is located on the first floor of Batten Hall at 125 Western Avenue, Allston, MA 02134. We are situated on the Harvard Business School campus, a 15-20 minute walk from Harvard Square. You can also use the Harvard shuttle. The University offers daily parking for faculty, staff, students, visitors, and guests in the HBS lot on Western Avenue. The HBS lot is available 24/7 and accepts both cash and credit card payments.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
