Learn fast techniques to validate real customer pain points and identify your first segment, crucial for building a solution that sells.
Before you spend time and resources building a solution, you must first understand the problem through the eyes of your potential customers. Learning about customer pain points will tell you if the problem is even worth solving and provide direction on creating a commercially viable solution. Customer discovery also enables you to pinpoint your first customer segment, which is the biggest key to early traction and success. This workshop will teach quick techniques for identifying and gathering feedback from real potential customers on the problem you are trying to solve.
HOW TO PREPARE
Maximize your experience by coming prepared:
- RSVP to receive access to the Customer Discovery workshop recording.
- Be sure to watch at least the first 40 minutes of the recording in advance.
- Reflect on your progress and prepare questions for the round table discussion.
ABOUT THE SPEAKER
GETTING TO THE HARVARD INNOVATION LABS
The Harvard Innovation Labs is located on the first floor of Batten Hall at 125 Western Avenue, Allston, MA 02134. We are situated on the Harvard Business School campus, a 15-20 minute walk from Harvard Square. You can also use the Harvard shuttle. The University offers daily parking for faculty, staff, students, visitors, and guests in the HBS lot on Western Avenue. The HBS lot is available 24/7 and accepts both cash and credit card payments.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
