A practical framework for B2C founders to identify, prioritize, and test go-to-market strategies—focused on strategic choices and experiment
This workshop helps B2C founders design their go-to-market strategy—not memorize a list of growth hacks. We’ll introduce a practical framework for identifying, prioritizing, and testing go-to-market strategies based on your product, customer, and constraints. The focus is on strategic decision-making and experimentation: how to choose the right paths to test, run fast learning loops, and avoid spreading effort across too many tactics. This is a thinking and testing session, not a catalog of channels or tools.
ABOUT THE SPEAKER
GETTING TO THE HARVARD INNOVATION LABS
The Harvard Innovation Labs is located on the first floor of Batten Hall at 125 Western Avenue, Allston, MA 02134. We are situated on the Harvard Business School campus, a 15–20 minute walk from Harvard Square. You can also use the Harvard shuttle. The University offers daily parking for faculty, staff, students, visitors, and guests in the HBS lot on Western Avenue. The HBS lot is available 24/7 and accepts both cash and credit card payments.
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
