AI-driven search is reshaping how people find startups like yours. Learn about AEO and more AI-ready techniques to level up your marketing.
This session explores how search behavior is rapidly evolving across both consumer and B2B contexts, and what that shift means for startups and brands. We’ll examine the differences between traditional SEO and Answer Engine Optimization (AEO), highlighting how AI-driven search interprets intent, synthesizes answers, and reshapes visibility.
Participants will gain a clear understanding of how the GenAI ecosystem works and why category-specific trust signals now matter more than keyword density.
The session also addresses AEO’s impact on brand visibility in “first-answer” environments. It introduces the First-Answer Readiness framework, a structured approach to ensuring brands are machine-readable, citation-worthy, and contextually prioritized in AI-generated summaries.
The session concludes with practical steps founders can take to assess their readiness and implement actions to become AEO-ready, from content architecture and authority building to structured data and credibility signals.
ABOUT THE SPEAKER
If you can't make this event or want a refresher on related topics, browse our on-demand videos and blog posts featuring i-lab experts and advisors at innovationlabs.harvard.edu/on-demand.
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