Join Phil Green, senior advisor for B2B and technology, to learn best practices for delivering an effective pitch.
Often, you only have 30 seconds to grab the attention of a prospective customer or investor. Having a strong elevator pitch – one aligned among all the members of your team – is critical toward helping investors, customers, prospects, and employees understand what you do. This workshop will include a discussion of the elements necessary for a perfect elevator pitch, as well as pitch practice with your peers for real-time feedback. Please do the following homework before the workshop: 1. Draft your pitch! According to Y Combinator, your elevator pitch should be easily digestible, “… like baby food.” In other words, it should be clear, and succinct, and get right to the heart of what you do and why it matters. It may be helpful to use Techstars’ elevator pitch template: “For {customers} that have {problem x}, we {what you do!}” While it’s not necessary to stick to this exact template, try to stay close to the key terms: What is the problem? Who are the customers? What do you do to solve that problem? 2. Watch this Techstars video for more detailed info on this template. 3. Bring your pitch to the workshop!
ABOUT THE SPEAKER
As senior advisor for B2B and technology, Phil Green’s mentoring is focused on B2B, as well as teams where engineering/product development choices are critical to the venture. Phil brings 30 years of experience in building products, services, teams, and companies. As a former CTO, he has built web-based enterprise applications, as well as consumer mobile apps for iOS and Android. As a former CEO, he built a customer base of 5,000 organizations, in 50 countries, serving over one million users. This B2B venture used a direct sales channel to penetrate F1000 accounts such as Bank of America, NASA, Owens Corning, Pfizer, and Kraft Foods, and used an indirect partner channel to penetrate international markets as well as small to midsize U.S. businesses. As a COO, he has improved operations and profitability, and has led the company’s push to establish an inbound marketing strategy focused on generating B2B leads. Phil has experience in conversational AI, search, database systems, agile development, no-code product development solutions, such as Bubble & Glide, and has worked at venture-backed startups, self-funded startups, and publicly traded companies. Phil can also advise on how to approach angel investors, and he is a Boston Techstars alumnus. Phil holds an MBA from HBS and graduated from Harvard College with an AB in economics.
HOW TO JOIN
This online event will be held via Zoom
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations or have questions about physical access, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
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