Master media engagement! Join our workshop to learn pitching tactics, find reporters, and boost your PR strategy. Perfect for startups!
This session will feature a tactical deep dive into effective ways to engage with relevant reporters and outlets for your industry. Topics include an overview of the types of news and stories that reporters might be interested in hearing from you about, how to identify reporters to pitch, and best practices for pitching reporters. The actionable steps in this workshop are best suited for startups that have not received any press and want to learn how to engage the media, as well as startups that have received media attention and are thinking about ways to continue their positive momentum. If you are brand-new to developing a PR strategy, consider joining our other session, Building a PR Plan for your Startup.
ABOUT THE SPEAKER
Alex Parks has developed and executed PR programs for more than 100 B2B and B2C companies, ranging from Fortune 500 organizations to venture-backed startups. Adweek named Alex on the PR Industry’s 30 Under 30 List for 2015. He also won the Publicity Club of New England Striker Award, which recognizes New England’s best young PR professional of the year. Alex graduated from Brandeis University summa cum laude with a bachelor’s degree in economics and philosophy and was a visiting student in economics and philosophy at Oxford University.
HOW TO JOIN
This online event will be held via Zoom
ACCESSIBILITY STATEMENT
The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online.
Requests for American Sign Language interpreters and/or CART providers should be made at least two weeks in advance, if possible. Please note that the University will make every effort to secure services, but that services are subject to availability.
If you would like to request accommodations, please contact i-lab@harvard.edu in advance of the event.
FUTURE COMMUNICATIONS
Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.
