About Id Est
Emily Hruby Halpern is a senior consumer brand and marketing leader with over 20 years of experience building and scaling brands across beverage, CPG, retail, and marketing services. She has held global leadership and P&L-owning roles on both the brand and agency sides, partnering closely with creative, media, and commercial teams to turn consumer insight into clear, executable strategy.
Through her advisory work and consulting practice, Id Est (which means “in other words” in Latin), Emily helps teams cut through complexity, clarify who the consumer and shopper really are, and translate strategy into confident decisions about where and how brands show up.
www.idestconsulting.com
Can help with
I can help with pitch decks, customer and market validation, performance metric measurement and communication, business model ideation, sales and marketing strategy, spend, and tactics.