Many startups fail not because the technology is flawed, but because there is not enough demand for what they build.
That was the central theme of a recent Harvard Innovation Labs workshop on customer discovery. The message was simple: Before investing significant time and resources into building a product, founders need to become experts in the problem they are trying to solve.
How To / Customer Discovery + MVP
Customer Discovery 101
Before investing time and resources into building, it’s essential to confirm that the problem you want to solve truly matters to your customers. Learn quick, practical techniques for identifying and gathering feedback from real potential customers—whether you’re working on a B2C or B2B venture.
