Demand Validation for B2C Ventures

5:30pm — 7:00pm
Thursday, September 28, 2023
Demand Validation for B2C Ventures
Come join this workshop on customer discovery!

When building your venture, it’s critical to understand your target customer. Join Peter Gladstone, lead advisor for consumer strategy and education, for this interactive workshop on customer discovery for B2C ventures. You’ll learn why it’s important to identify your customer, how to do it, how to engage with them, and how to make sure your promise solves their problems.


Peter Gladstone is the senior advisor for Business-to-Consumer (B2C) at the Harvard Innovation Labs. A consumer products marketing executive with 20+ years of experience, Peter has extensive consumer, product, and operational experience. Most recently, Peter worked for The Boston Beer Company as the head of advertising and innovation. He is also working on multiple startups and has experience applying “big company” tactics to scrappy startups.


The Harvard Innovation Labs welcomes attendees of all abilities to our events, both in person and online. If you would like to request accommodations or have questions about physical access, please contact in advance of the event.


Please note: By registering, you agree to receive emails about this event and future communications from the Harvard Innovation Labs.