The fastest way to engage at scale with your audience is through paid advertising and search engine optimization. In this session with i-Lab’s Peter Gladstone, Assistant Director of Consumer Goods and Services, we’ll explore both strategies and how to leverage them for a successful venture.
Speaker: Peter Gladstone
Peter is the Lead Advisor for Consumer Strategy and Execution. Peter is a consumer products marketing executive with 20+ years of experience. He has extensive consumer, product & operational experience. Most recently, Peter worked for The Boston Beer Company as the Head of Advertising and Innovation. Peter works at the i-lab in a part-time capacity. When not working at the i-lab he is a managing partner for an investment firm focused on consumer good start-ups and serves on the advisory boards of multiple start-ups.