After learning the basics of customer discovery, the next step is to learn about their needs and preferences. In this session, learn best practices for several market research techniques, including interviewing customers.
Speaker Name: Stephanie Connaughton
About the Speaker:
Stephanie Connaughton is a marketer and an innovation expert. She currently advises consumer ventures in Boston and across the U.S. through MassChallenge and Techstars Boston. Previously, Stephanie started her own venture launching a patented yoga mat in 2012. She began her career at Bain & Company and spent fifteen years as a Marketing Director at Gillette (later P&G) where she pioneered some of Gillette’s most innovative breakthroughs. Stephanie pursues social impact through board membership, advisory or director capacities, for several Boston institutions including: Boys and Girls Club of Boston; ICA Boston; Brigham and Women’s Hospital; and a social services startup, Courageous Parents Network. She holds an AB in Economics from Harvard University and an MBA from the Wharton School of Business.