You might only have 30 seconds to grab the attention of a prospective customer or investor. Having a strong elevator pitch — one aligned among all the members of your team — is critical to helping investors, customers, prospects, and employees understand what you do. This workshop teaches the elements necessary for a perfect elevator pitch and offers pitch practice with your peers for real-time feedback.
Please do the following homework before the workshop:
1. Draft your pitch! According to Y Combinator, your elevator pitch should be easily digestible, “… like baby food.” In other words, make it clear, succinct, and get right to the heart of what you do — and why it matters. It may be helpful to use Techstars’ elevator pitch template: “For {customers} who have {problem x}, we {what you do!}” While it’s not necessary to stick to this exact formula, try to stay close to the key terms: What is the problem? Who are the customers? What do you do to solve that problem?
2. Watch this Techstars video for more detailed info on this template.
3. Bring your pitch to the workshop!
Speaker: Phil Green
